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Thursday, August 23, 2012

A food craving is...

A food craving is an intense desire to consume a specific food, stronger than simply normal hunger.
Food cravings don't dictate everything we eat.
Just about everyone gets food cravings, but gender differences do exist. In general, women are more likely than men to experience food cravings.
So why do people generally crave items high in fat and calories? The answer lies in the brain. Fatty, sugary

 foods release chemicals called opioids into our bloodstream & opioids bind to receptors in our brains and give us feelings of pleasure and even mild euphoria.
DID U KNOW . . .
We acquire food cravings and the desire for high-calorie nutrition
in the womb. At some point during the second trimester, a fetus's senses of taste and smell develop.
Babies are also born with a preference for sweet tastes, which follows many people into adulthood when food cravings occur.
As we age, it's all about the sensory memories that we form in relationship to food. Thus our food cravings are physiological ways to seek out familiar pleasures.

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